Got Business Idea? – “Who Cares?”

by Lynnea Bylund on October 22, 2010 · 4 comments

Squidoo founder and marketing impresario Seth Godin believes that the end of the “TV-Industrial complex” means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as “Sneezers”, and to the spreading idea as an “IdeaVirus.” He calls a remarkable product or service a purple cow. Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus.

Watch this video of Seth at Greater Baltimore Technology Council.and you will be both entertained and educated at the same time.


1 Shell Silver November 30, 2010 at 6:42 am

Seth is cool! I need more sneezers! LOL

2 Vance Bagger February 21, 2011 at 5:53 am

Seth rocks!

3 Gandhi for Children March 31, 2011 at 10:40 am

Thank you, Seth and Lynnea!

4 Lorina Stem April 16, 2011 at 3:21 pm

Seth is my hero!

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