Two Key Areas Startups Often Neglect

by Lynnea Bylund on November 24, 2012 · 2 comments

Business startups can be a stressful and challenging process, especially if its your first startup. A single missed to-do list item might be a key element with a big impact on your future operations.  In the course of the start-up phase, it’s genuinely difficult to discern what is and is not significant and what might turn into a critical item in the future. That stated, here are two absolutely crucial concerns that new business owners often overlook during and after the business launch.

Retain Competent Professional Services

Out of the starting block, ascertaining what legal structure (i.e., LLC, Corporation, Partnership, etc.) is most optimal for your new company is crucial. Each varies in how they affect the personal liability of the owners as well as their taxes. 

Jennifer L. Todd CPAJennifer L. Todd, CPA at Mastering Business –

While many budding entrepreneurs try to do this on their own, they often wind up making costly mistakes. It happens more than you would think.  Making the smart decision to find a competent, business-savvy attorney and a reputable CPA to guide you in your company’s formation will help you avoid potential legal and tax problems.

Many times a new client comes to me thinking that they were operating as one type of legal entity and it turned out that they had not filed the correct paperwork and thus were not operating under the optimal legal or tax structure. This mistake not only causes a severe headache come tax filing time, but it can be a costly problem in the event legal issues arise between owners, with customers or with vendors. It will cost you more to have a CPA or attorney fix your mistakes than it would have cost for them complete the paperwork correctly the first time.

Don’t get me wrong—many entrepreneurs, by themselves, are capable of filing much of the paperwork that is needed. But to avoid missing important filings, deadlines and misunderstandings of the legal and tax implications of the different business structures available, it pays to have a competent professional on your side.

Not Keeping a Full Set of Books

No matter how small your business, you need to keep track of the inflows and outflows of your business transactions. Not only is this essential for accurate and timely preparation of federal, state and local tax filings, it will also reduce your accounting fees at tax time and is necessary for proper business management. How can you assess the results of operations of your new venture or accurately project your tax liability if you have no idea what your bottom line is? The answer is simple: you can’t. Cash in the bank does not always equal profitability nor does it indicate taxability.

Business owners will neglect this task for a variety of reasons. They don’t “like” accounting. They “aren’t numbers people.” And the most common reason: they’re afraid of what might be lurking and keeping things out of sight keeps them out of mind—but eventually this task must be faced.  If a business owner is not willing to budget in the cost of keeping a full set of books for their business, they simply should not be in business.  This vital management function must be done from day one and continue until the business ceases to exist.

Unfortunately, there are many entrepreneurs who discount the value that the two areas above add to their strategic advantage. Simply put, if these are areas that a business owner omits from their start-up budget, they will be the one who struggles to make it. I have seen this time and again. While there is nothing wrong with operating frugally and starting lean, these are two areas where it never pays to cut corners.

Jennifer L. Todd, CPA, CGMA, is an accountant, small business owner and educator who specializes in accounting information systems, taxation and strategic consulting. Follow her on Twitter @GenXerJen


1 Minnie Moses CPA June 29, 2013 at 12:07 am

Tax results depend on definitions of legal terms which are usually vague. For example, vagueness of the distinction between “business expenses” and “personal expenses” is of much concern for taxpayers and tax authorities. More generally, any term of tax law, has a vague penumbra, and is a potential source of tax avoidance.

2 Bennett Conner July 16, 2013 at 11:10 am

The deductions described above are not an exhaustive list of all of the possible deductions that small businesses owners may legally be entitled to take. Additional information can be obtained from the Internal Revenue Service (IRS), your accountant or your attorney. Remember, there is no limit on the number of deductions that you may claim on your tax return provided that you genuinely qualify for each small business tax deduction which you are claiming.

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