According to seoSemantic a blog is a platform managed by individuals for personal or official interests. The word ‘blog’ has been extracted from ‘WEBLOG’ meaning website-log. Blogs have revolutionized the information available on the internet. Millions of individuals access blogs to keep abreast with the daily updates.
Blogs are generally published by people who aspire to venture out through the online medium and create their own buzz with their write-ups. The blog owners take active participation in the distribution of their messages across the audience by utilizing a panoply of various methods including these:
• Posting alerts on e-mails like Google alerts
• Easily accessible on social networking sites
• Regular on the blog search tools like Technorati
• RSS (Real Simple Syndication)
A good blog can increase traffic to your site by 30 percent, according to research – it produces a steady stream of content (which helps search engines find you) and it creates a connection between you and your customers. Blogging allows you to interact directly with your customers — because they can comment on your blog and you can respond, allowing you to e-mail each other back and forth.
Business on Main’s Dan Briody shares the basics with us –
For all of you who aren’t Web geeks, let’s start with some blogging basics — and then talk about how having a blog on your Web site can increase your customer base.
How do you publish a blog? Simple, Web-based software allows you to quickly and cheaply post text, pictures, videos and links on a Web page that stores and organizes each of the posts. There are dozens of blog platforms that make it easy to get started, including WordPress, TypePad and Blogger. Most of these services are easy to use and cost very little (some less than $5 a month).
Blogging is important because it provides a simple way to continually communicate with your customer base.
Anyone can have a blog, but not everyone has a good blog or one that attracts attention. The vast majority of the more than 100 million blogs in the world languish away in internet anonymity, pontificating about things that no one will ever care about. So how do you make your blog successful? I posed this question to the most successful blogger I know: GigaOM.com founder Om Malik.
Malik first started blogging back in 2001, when few people even knew what a blog was. At first he did it to promote a book he was writing, but Malik’s blog became so successful that he now employs 12 editorial staff members and is one of the most respected voices in the technology industry. He offers these simple rules to follow when setting up your blog: